Think Like a Real Product Developer
Science-backed formulation education designed to teach real-world product development, ingredient functionality, troubleshooting, scaling, stability, and commercialization across food, beverage, skincare, and consumer product industries.
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What You’ll Learn
Ingredient Intelligence
Learn how raw materials influence texture, stability, performance, and product behavior. Understand ingredient categories, compatibility, sourcing, and functionality used across real-world formulation systems.
Formula Calculations & Measurements
Master percentages, ratios, density, scaling, and conversions used in formulation development. Learn how to accurately measure, calculate, and adjust formulas with confidence and consistency.
Stability & Product Performance
Learn how to evaluate shelf life, product consistency, separation, texture changes, and real-world formulation stability.
Documentation & Scale-Up Systems
Build professional documentation habits while learning production-minded thinking, quality systems, and scale-up fundamentals.
Meet Your Instructor
Brigid Calloway
Founder & CEOBrigid Calloway has spent more than two decades working at the intersection of science, innovation, manufacturing, and creative product development across multiple global industries. Her experience spans pharmaceuticals, food and beverage, nutraceuticals, cosmetics, sports nutrition, distillation, packaging, polymer chemistry, textiles, oil and gas, contract manufacturing, process technology, quality systems, and large-scale production operations.
Throughout her career, Brigid has contributed to the development, innovation, scale-up, manufacturing, and quality optimization of products and systems across a wide range of consumer and industrial categories. Her work bridges the precision of research chemistry with the real-world demands of commercialization, helping transform concepts into scalable, production-ready products through formulation science, process engineering, operational systems, and quality-driven development.
Rooted in a lifelong passion for science — first inspired by her father, a biomedical engineer and research chemist — Brigid has dedicated her career to understanding how chemistry shapes the products, systems, and experiences that surround everyday life. Through Magic Formula, she aims to make formulation science more approachable, expand industry knowledge, inspire curiosity, and help others build confidence through real-world scientific thinking and product development systems.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Magic Formula was created for curious minds, aspiring formulators, founders, creatives, product developers, and anyone interested in understanding the science behind real-world formulation and product systems across multiple industries.
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Magic Formula explores foundational formulation concepts that apply across industries including food science, cosmetics, beverages, supplements, textiles, industrial products, fragrance, personal care, and broader manufacturing systems.
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No. The program is designed to help beginners build a strong foundation while still offering valuable insight for more experienced learners and professionals.
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Topics include ingredient functionality, formulation language, measurements, calculations, density, stability testing, documentation, quality systems, scale-up principles, sensory thinking, and production-minded development systems.
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Select memberships and offerings include direct mentorship, guidance, and one-on-one support.
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The program is designed to help you better understand how products are structured, tested, documented, evaluated, and scaled using real-world formulation principles.
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No. Magic Formula is an independent educational platform focused on practical formulation education and industry insight.
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Will new lessons and resources be added?
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Yes. The program was built to help creators and founders better understand the science, systems, and language behind product development and manufacturing.
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Magic Formula combines creativity, science, formulation systems, and real-world development thinking into an approachable educational experience designed for curious and experimental minds.
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After joining Magic Formula, members will complete an onboarding form designed to help identify their goals, interests, experience level, industry focus, and areas where they would like the most support.
Once the onboarding form is reviewed, members will schedule an initial 30–60 minute introductory call where we’ll discuss goals, learning direction, current projects, scheduling preferences, and how to best personalize the mentorship experience moving forward.
From there, members can progress through the program at their own pace while having the ability to request additional one-on-one support sessions as needed throughout their journey. Mentorship sessions may include formulation guidance, troubleshooting support, product development discussions, systems education, documentation review, industry insight, and personalized learning support based on each member’s goals and interests.
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Yes. Members can move through the program at their own pace, pause when needed, and return anytime to continue their progress.
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Yes. Magic Formula includes built-in progress tracking so members can easily see completed lessons, current progress, and learning milestones throughout the program.
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Yes. Lessons may include downloadable PDFs, formulation worksheets, educational guides, templates, reference materials, and real-world development tools.
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Yes. Members may receive access to formulation templates, documentation systems, record-keeping tools, scale-up worksheets, tracking sheets, and educational resources designed to support real-world product development workflows.
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Certain lessons and bonus materials include editable spreadsheets, calculators, tracking systems, and formulation-support tools that members can use throughout their learning journey.
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Yes. Members can revisit lessons, downloadable materials, and resources as they move through the program.
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Bonus materials may include ingredient references, formulation worksheets, calculators, documentation templates, educational PDFs, spreadsheets, community discussions, and additional learning resources added over time.
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Yes. The educational systems, templates, and tools are designed to help members better organize, understand, document, and develop their own product ideas and workflows.